Who We Are

At GRUPO RUZ, we are the leading Mexican company in the development, design, and distribution of products from the best brands. With over 30 years of experience, we have established ourselves as market leaders thanks to our commitment to quality and innovation.

Our extensive portfolio covers various categories, including children's and youth school supplies, sports, travel items, costumes, plush toys, and other toys. We take pride in offering products that not only meet the highest quality standards but also capture the imagination and satisfaction of our customers.

At GRUPO RUZ, we work with passion and dedication to bring you the best, collaborating with the most recognized and cherished brands in the market. Our goal is to continue growing and evolving, always maintaining the excellence that defines us.

Our Purpose

We transform stories into authentic products to create happy moments.

Grupo Ruz
Creating happy moments since 1991.

Our Values

Our actions and commitments reflect the values and principles that guide us.

We win together

We believe success is achieved by working together. Collaboration and teamwork are essential to us. We focus on creating a profitable and results-oriented company, valuing all our audiences and practicing win-win as a fundamental principle. Our collective commitment enables us to achieve success together.

We do the right thing

Our decisions are based on integrity. Continuous improvement and the relentless pursuit of quality are part of our essence. We act strategically, maintaining a balance between urgency and importance. We take responsibility for our actions, learn from our mistakes, and are committed to always doing the right thing.

We have an entrepreneurial spirit

Entrepreneurship is part of our essence, driving us to live with constant innovation. We believe that open thinking and action lead to great results, and we respect the diversity of ideas. Agility is central to our work, aware of the challenges of today's world. We are a creative and passionate team, committed to excellence.

We are passionate about our consumers

We are dedicated to maintaining effective communication to strengthen human relationships and act with a constant service attitude, recognizing our responsibility towards them. By satisfying our consumers, we generate value for our clients, for RUZ, and for our entire team. Our actions are focused on creating a positive and sustainable impact.

Awards and Recognitions

Image 1

Super Companies

2012-2024

Awarded by Expansión Magazine with the participation of Top Companies and PricewaterhouseCoopers. The ranking recognizes companies that have worked to strengthen their culture, organizational climate and dissemination of the best social practices.

Image 2

Super Workspaces

2018 - 2021

Recognition for being an innovative company in its workspaces to generate a healthier culture, which motivates and improves the lives of our collaborators, enhancing productivity and creativity.

Image 3

Socially Responsible Company

2016 - 2021

Recognition granted by the Mexican Center for Philanthropy and the Alliance for Corporate Social Responsibility for meeting high standards in strategic areas of Corporate Social Responsibility.

Image 4

Best Mexican Companies

2012 - 2021

Recognition of the best private companies in Mexico for their high performance in business management.

Image 5

Top Companies

2015

Top Reward Award for the Leadership and Coaching program.

Image 6

Sanrio Small Gift, Big Smile Award

2015

Recognition granted by Sanrio as Licensee of the year.

Image 7

Distinctive Inclusive Company Gilberto Rincón Gallardo

2015

It recognizes companies that hire people with disabilities with all the prerogatives of the law and have the necessary conditions for the development of activities within their work processes.

Image 8

Best Accessories for Back-to-School

2014

Annual award given by Universal Partnership & Licensing for having the best accessories of the Back-to-School season.

Image 9

Distinguished Client

2014

Recognition granted by Henco Logistics, a world-class company.

Image 10

Tycoon Recognition

2013

Recognition from Tycoon for “Extraordinary Creativity for the Hello Kitty brand.”

Image 11

Spot Hot Wheels

2011

Award for the best Advertising campaign of 2011: Ruz Backpacks with Hot Wheels.

Image 12

Best product development Televisa Consumer Products

2011

Award given for the best product development of 2010 by Televisa Consumer Products.

Image 13

Best sales performance in Mexico Mattel

2011

Recognition awarded for the best sales performance in Mexico during 2011 by Mattel.

Image 14

Best Mattel Product Development

2010 and 2003

Recognition for obtaining the best product development from Mattel USA.

Image 15

Fashion Disney

2009

Awarded for being the best licensee in Mexico in the fashion & home category in 2009 from Disney.

Mattel's best point-of-sale support and most creative licensee

2003 and 2000

Award given for the best point of sale support during 2003, and recognition given for being the most creative licensee in 2000 from Mattel.

Image 16

Best Hardlines Product Development

2023

This recognition reflects our commitment to excellence and innovation in product development. Awarded by Warner Bros.

Image 17