Who are we?

We are the leading Mexican company in the development, design and distribution of products from the best brands.

Grupo Ruz is integrated by the following companies: Operadora Ruz, Fantasy Ruz and Ruz Imagine, among others.

Our main product categories are fashion accessories, bags & backpacks, plush toys, role play toys and seasonal décor; among many others.

We have the best brand portfolio in the market, and 30 years of experience.

What do we do?

We transform common products into fun products. We develop differentiated products for every market niche.


Our mission is to create and comercialize stationery products, fashion accesories, toys and complementary products based on the latest trends of the market, being the best choice for our customers, having a strategic partnership with the best brands, being a market leader by acting with fast response to the market needs giving cost effectiveness and developing a great team with social responsability


Ruz is a trustable and innovating market leader, always a step ahead creating stationery, fashion accesories and toys, developing strategic partnership with the best brands


Add effort, and multiply achievements
Committed with heart and reason. Giving our all and having fun with everything we do.
We keep in all moment, the necessary consideration for human dignity and our surroundings.
Loyalty to our Company, honesty to all our actions leading with example.
As inclusive as our brands
It’s up to you to make things happen.
We look for excellence in everything we do.
Efficiency in everything we do
Innovation is our constant.
Social Responsibility
We contribute to better the quality of life for our collaborators, their families, and our surrounding.
Operadora Ruz
The Company founded in 1991 focused on the design, trade and distribution of back to school accessories, and travel luggage with the most recognized brands in the market.
We currently have a great team of Mexican designers who take the task of developing products from its very beginning, using the best materials and their creativity to offer an attractive product for kids.
Fantasy Ruz
A Mexican Company founded in 2000, with experience in the textile industry, with the objective to design and fabricate costumes of the most recognized characters, always keeping the Mexican market’s needs clear.
Thanks to the innovative designs and efficiency in its processes, the company saw the need to create a bigger and more modern plant, which is currently located in Jilotepec, Edo. De México.
This is where all the manufacture and distribution takes place. We are working on venturing to other countries.
En dicha planta es donde al día de hoy se llevan a cabo todos los procesos de fabricación y distribución. Ya se está trabajando para incursionar a otros países.
Ruz Imagine
The division focused on the design, trade and distribution of the Toys and Plush category with the best licenses in the market. Thanks to the support of Grupo Ruz, this company now is present at a national and international level.
All of the materials and manufacturing processes are done with the most advanced technology in the industry, which makes our products original, and comply with the highest quality standards and the trust of our consumers.
Along these 30 years, we have been recognized by different companies and organizations, leaders in their industries.
Súper Espacios de Trabajo
Reconocimiento por ser una compañía innovadora en sus espacios de trabajo para generar una cultura más sana , que motiva y mejora la vida de nuestros colaboradores potenciando la productividad y creatividad.
Súper Empresas
Given by the magazine “Expansión”, with the participation of “Top Companies” and “Pricewaterhouse Coopers”. This ranking recognizes the companies that have worked on strengthening their cultural and organizational environment and diffusion of the best social practices.
Mejores Empresas Mexicanas
2012 - 2021
Acknowledgement of the Best Private Mexican Companies, for their high performance in the business management.
Empresa Socialmente Responsable
2016 - 2021
Recognition by the Mexican Center for Philanthropy and the Alliance for Corporate Social Responsibility for meeting the highest standards in strategic areas of Corporate Social Responsibility.
Top Companies
Companies recognizes companies that include leadership and coaching programs for their employees.
Premio Sanrio Small Gift,BIg Smile
Licensee of the Year – by Sanrio “Small Gift, Big Smile” Award.
Distintivo Empresa Incluyente
Gilberto Rincón Gallardo
2013, 2014, 2015, 2016
Recognizes companies that hire people with disabilities with all the prerogatives of law and are equipped with the necessary conditions for the development of activities within their work processes.
Mejores Accesorios para Back to School
Recognition for Best Back to School Accesories 2014-UNIVERSAL
Cliente Distinguido
2014 Distinguished customer-Henco Logistics recognition granted by a world-class company.
Reconocimiento Tyccon
Recognition from Tycoon 2013 for Extraordinary Creativity for the Hello Kitty Brand.
Spot Hot Wheels
Prize for the best advertising campaign of 2011 “Backpacks RUZ with Hot Wheels”
Mejor desarrollo de producto Televisa Consumer Products
Acknowledgement for the best product development by Televisa Consumer Products.
Mejor desempeño en ventas en México Mattel
Best sales performance in Mexico 2011 MATTEL
Mejor desarrollo de producto Mattel
2010 y 2003
Best Product Development 2003 & 2010 MATTEL
Fashion Disney
Acknowledgement for best licensee in the fashion and home category of 2009 by Disney (México).
Mejor apoyo en punto de venta Mattel
Best support POS 2003 MATTEL
Licenciatario más creativo Mattel
2000 MATTEL most creative Licensee